PRODUCT REBrand, art direction, LABELING, packaging, advertising, mailer, Social Media, tagline
Infinity Lubricants sets an international standard, offering a full range of high quality Automotive, Industrial and Marine Lubricating Oils, Greases, Hydraulic Oils, Brake Fluids, Coolants, Specialty Products and Base Oils. I was brought in to bring new life to the line of products under the Infinity umbrella. I am in the process of overhauling several of their lines to tactically create a cohesive, consistent, recognizable and marketable rebrand.

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