FOUNDATION REBranding & IDENTITY, SOCIAL VISUALS, merchandise design
The GBM Foundation is a non-profit organization committed to funding research to extend survival rates and to ultimately find a cure for Glioblastoma (GBM) brain tumors. The GBM Foundation was established in January 2017 by Carly Bonsignore and Ric Magness, following the death of (mother/wife) Gail Boyter Magness. After a 22 month battle, Gail passed away from a GBM in March of 2016.
This insidious disease gave Carly and Ric insight into the current standard of care available for treatment and survival improvement. It also showed the need for additional research for promising and alternative treatments, in addition to the conventional therapies. The GBM Foundation seeks to bring public awareness to the severity of GBM brain tumors and to raise the funds needed to sponsor the most promising research to ultimately find a cure. Their mission is to support innovative research that focuses on improving survival rates and ultimately finding a cure for Glioblastoma brain tumors.
The chosen mark to rebrand the foundation was not a depiction of a brain, as many organizations already use a brain as their main logo. Instead, we explored depicting the brain cell that GBM invades - an astrocyte. Using an astrocyte cell abstract/visual as the logo mark separates the foundation from others. The tentacles interweave with each other to represent its connectively and functionality. It is balanced, harmonious and eye-catching, yet, it is also empty and compromised with the invading (grey) tumor.
"GBMs are not only deadly, they significantly impact the quality of life remaining for the patient and change everything for loved ones. GBMs do not discriminate, inflicting men, women, and children of all ages, races and ethnicity. Now is the time to make progress against this horrific disease."
- National Brain Tumor Society