Neighborhood Branding, event promotions, Signage, Social Media, marketing materials, specialty Items
Lochwood, founded in 1954 and located in East Dallas, was going through a transition in early 2013. The Neighborhood Association decided they needed a logo and creative direction to represent the area and market to families that were interested in affordable living close to White Rock Lake, and other area offerings. The goal was to develop a direction that displayed the unique characteristics (rolling hills, natural beauty, immense wildlife) of the deep-rooted neighborhood, using a stylized approach. It's been a fun experiment of building community pride and perceptions through art.
NEIGHBORHOOD ANNUAL PUBLICATIONS
NEW NEIGHBOR WELCOME PACKET