Branding, art direction, Promotional Items, Social Media
FCRS is the largest vinyl shop in the Rio Grande Valley (southern tip of Texas). Located in the Historic Downtown section of Harlingen, the shop offers every popular musical genre you can think of in 45's and 33 1/3's, along with CDs, cassettes, and posters. Although it is widely known by music-loving locals, it is considered a "step-back-in-time", vintage, hidden gem to visitors of South Texas. Two versions of their identity - Fifties/New Wave and Grunge/Punk.